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The pipeline, in the open

Every number below is computed from our production database — the same data our customers' dashboards run on, pooled and anonymized. No projections, no marketing math. Collecting daily since July 4, 2026.

AI answers collected

1,542

full verbatim receipts stored

Citations recorded

12,514

3,169 distinct source domains

Prompts sampled daily

88

across 6 brands

Own-site citation share

8%

of citations point at the brand's own site

That last number is the whole thesis: engines cite third parties 92% of the time. AI visibility is mostly won off your own website — which is why it has to be measured, not assumed.

Engines don't behave alike

Same prompts, same days — different engines. Answers from the last 28 days; engines with fewer than 20 answers in the window are omitted rather than shown on thin data.

EngineAnswers 28dCites sourcesCitations / answer
AI OverviewsAI Overviews32685%8.7
GeminiGemini32666%4.3
AI ModeAI Mode296100%11.1
PerplexityPerplexity254100%8.9
CopilotCopilot18692%3.7
ChatGPTChatGPT15497%13.4

How each engine is sampled — real consumer surfaces where they diverge from developer APIs — is documented on the methodology page, including the published day-over-day stability number. Aggregates refresh hourly.

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