AI brand monitoring
AI brand monitoring for ChatGPT, Perplexity, and every AI answer
AI brand monitoring is how you track the way AI assistants describe, rank and cite your brand when buyers ask about your category. MentionFlow samples real answers daily across 10 engines and 9 regions — with the verbatim receipt behind every number.
Every engine that answers your buyers
Prompt tracking
Track the buyer questions that decide the sale
Rank trackers watch keywords. MentionFlow watches answers. You curate a portfolio of the questions your buyers actually type into ChatGPT and Perplexity — “best tool for X”, “alternatives to Y”, “is Z worth it” — and we run every one, on every engine, in every region you sell, once a day.
Each run is stored verbatim, so prompt tracking isn’t a line on a chart you have to trust: it’s a library of real AI answers you can open, read, and quote in the next planning meeting.
Illustrative portfolio — sampled daily, per region, with a stored answer behind each run.
Share of voice for AI
See exactly who wins the answer — and by how much
When ChatGPT lists three tools and you’re the third named — or not named at all — that gap is invisible until you measure it. Share of voice is your position-weighted presence across every tracked answer, set against the competitors who appear in those same answers. Being recommended first counts for more than a footnote at the end.
Competitor share of voice, average position, and estimated impressions are computed only on the eight search-grounded engines and reported on rolling windows, so one noisy run never moves the headline number.
Structure shown; your share of voice is computed from daily samples across eight search-grounded engines.
AI answer tracking
Sentiment and citations, with the receipt attached
Every metric drills to the verbatim answer that produced it — the mention highlighted, the sentiment quote pulled out, the cited sources preserved. When the sentiment index dips, you don’t get a mystery: you get the sentence where an engine called you “fiddlier than rivals,” ready to address.
The honesty guarantee is built into extraction: generic-phrase brands require domain evidence (EMD-aware) before we’ll claim a mention, so “you appear” always means you.
For most mid-market teams the standouts are your brand and Competitor A. Your brand is praised for onboarding speed…
Illustrative receipt — every metric drills to the verbatim answer with the mention highlighted.
Prompt research engine
Find the questions buyers actually ask AI
You can’t track the prompt you never thought of. The prompt research engine grounds itself in real keyword demand, reshapes it into the natural-language questions people ask assistants, and clusters them into the content topics that win categories.
The result is a portfolio built from evidence, not brainstorming — heavy on unbranded, top-of-funnel questions where AI recommendations actually change who gets bought.
Real search demand → clustered, buyer-intent prompts you can add to tracking in one click.
Answer diffs & alerts
Hear about the shift the day it happens
Answer diffs read like a changelog for AI answers: brands entering, leaving, moving up or down, a new citation won or lost. When a competitor buys their way into your top prompt or an engine starts recommending them instead, the diff catches it.
Route the ones that matter to Slack, a webhook, or a scheduled email digest — so AI brand monitoring is something your team acts on, not a dashboard someone remembers to open.
Answer diffs power Slack, webhook and email-digest alerts.
Frequently asked questions
What is AI brand monitoring?+
AI brand monitoring is the practice of tracking how AI assistants — ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and others — describe, rank, cite and recommend your brand when people ask about your category. Instead of measuring blue-link rankings, it measures whether you appear in the generated answer, in what position, with what sentiment, and which sources shaped it.
How do you monitor brand mentions in ChatGPT?+
MentionFlow samples the real consumer ChatGPT surface daily through managed browser infrastructure — the same answers a logged-out user sees, geo-targeted per region — not the developer API, which searches less and cites fewer sources. Every run stores the verbatim answer, so a ChatGPT mention is evidence you can open, not a score you have to trust.
Which AI engines does MentionFlow track?+
Ten engines: ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude, Copilot and Grok are all search-grounded and feed the blended visibility metrics. DeepSeek and Mistral are tracked as model-knowledge engines — they have no web search in their APIs, so they measure whether the model itself already knows you, and are reported separately.
What is prompt tracking and how many prompts should I track?+
Prompt tracking means running a curated portfolio of the buyer questions that matter to you — daily, across every engine and region — and recording the answer each time. Start with the 20–30 highest-intent questions in your category; the prompt research engine turns real search demand into clustered, buyer-intent prompts so the portfolio reflects what people actually ask AI, not guesses.
How is share of voice for AI calculated?+
Share of voice is your position-weighted presence across all tracked answers relative to the competitors in the same answers — being named first counts for more than a passing mention at the end. It is computed only on the eight search-grounded engines, on rolling windows, so a single noisy run never swings the number.
Can I get alerted when an AI answer changes?+
Yes. Answer diffs show exactly what moved between runs — brands entering, leaving or changing position, like a git diff for AI answers — and alerts push to Slack, a webhook, or an email digest so you hear about a competitor entering your top prompt the day it happens, not at the next report.
Keep reading: AI content optimization to earn the citation, AI crawler analytics to see the bots read your site, or the generative engine optimization guide for the full playbook. Compare plans on pricing.
Find out what AI says about your brand
Start tracking your prompts across 10 engines today — or run the free AI visibility audit first.
Start your free trial