MentionFlow AI
Open app
DocsMetrics

Citation share

Of the answers that cite any source, the share that cite your own domain — a 0–1 measure of how often you are the receipt behind an AI answer.

Search-grounded engines back their answers with citations. Citation share measures how often you are one of those sources.

How it's calculated

Among the runs in the window that carried any citations, citation share is the fraction that cite a domain you own:

citation_share = runs citing your domain / runs that had any citations

It is a fraction from 0 to 1.

  • The denominator is only runs with citations — knowledge-only engines that never cite don't drag it down.
  • "Your domain" is decided by the primary domain on your brand, and owned versus competitor classification is re-derived from your current brand config, so fixing your domain fixes the metric retroactively.

Null handling

Citation share is null (em-dash) when no run in the window carried any citations at all. A 0 would claim engines cited others but not you; the em-dash correctly says there was nothing to measure.

Why it matters

  • It connects your content strategy to AI answers: to raise citation share you need pages engines want to cite. The Sources surface shows exactly which domains they cite instead of you.
  • Combined with Google Search Console, the Pages view traces citation share down to individual URLs.

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