MentionFlow AI
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DocsMetrics

Visibility

A 0–100 score for how prominently AI engines mention your brand, weighted so an earlier mention counts for more than a later one.

Visibility is MentionFlow's headline score. It captures not just whether you are mentioned but how prominently — being named first is worth more than being named eighth.

How it's calculated

For every run in the window, MentionFlow takes your first mention's position (1 for first-named, 2 for second, and so on) and gives it a rank weight of 1 / log2(1 + position). Runs where you don't appear contribute a weight of 0. The score is the average weight across all runs, scaled to 0–100:

visibility = 100 × Σ (1 / log₂(1 + position)) / (total runs in window)
  • A run where you weren't mentioned still counts in the denominator — absence lowers the score, as it should.
  • 100 means you were mentioned first in every sampled answer.
  • 0 means you were never mentioned.

Why it matters

  • It is the single number to watch over time. Because it is position-weighted, it rewards the work that actually moves you up an answer, not just getting listed somewhere near the bottom.
  • It is comparable across prompts and competitors: every entity is scored the same way over the same runs.
Note

Visibility blends only the search-grounded engines on headline surfaces. A monitor card, by contrast, includes every engine that monitor collected — see Data honesty.

How to read it

  • Judge the trend, not the day-to-day ticks — engine answers are non-deterministic and small movement inside a window is expected noise.
  • Below five runs it carries a low-confidence flag; give it more collection days before drawing conclusions.

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